From a chance encounter to the largest big head retailer in the world: The Story of Build-A-Head

In 2009 when Lance Armstrong passed through Silver City, New Mexico, a chance encounter was the spark that led a group of friends scattered across the country to found Build-A-Head.

Still three long years before becoming entangled in the doping scandal that rocked the sporting world, Armstrong was gearing up for his return to professional cycling.  A group of fans decided to show their support by lining his route holding big face cutouts of Armstrong and his often contorted face.  A photo of Armstrong posing with his big head even made it into his new book, Comeback: 2.0.

As chance would have it, Armstrong noticed the big heads and was so taken by them that he pulled over to sign one.

Lance Armstrong - Big Head

An Idea Is Born

In April of that year, 23-year-old Bryan Price was nearing the end of his final year at Simpson College in Indianola, Iowa.  His friend Steve Berrelleza called from his hometown of Silver Springs, N.M. to share his excitement that Armstrong would be passing through on the Tour of the Gila.

Berrelleza was hoping to find a way to celebrate the occasion and maybe even catch the cyclists attention as he passed through.  Price’s response: Make and Armstrong big head!

A group of friends including Price and Berrelleza, who had remained friends despite the distance between them, immediately realized the potential of these big face cutouts and set to work founding Build-A-Head.


Keys to the success of Build-A-Head

  • Fantastic Customer Service
  • Simple design and order process
  • Plenty of options for customers big face cutouts
  • Quick shipments
  • Most importantly, lots of fun!